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In a typical 30 minute consultation, we will follow these three steps:
(1) Understand your situation
The first step in every consultation is to obtain an understanding of your specific situation. Every exhibitor-event combination is unique; what works for one exhibitor at one event may not make sense for you and your event. I wouldn't want to waste your time (or mine) discussing solutions that don't fit your needs, so it is very important that we paint a complete picture before we proceed.
(2) Answer your question(s)
The second step is to provide answers to your trade show question(s) and/or take an objective look at whichever exhibiting issue is keeping you awake at night. The complexity of your question(s)/issue will dictate how much we will be able to accomplish during this consultation (for most exhibitors, their one big issue is comprised of many smaller issues and questions).
(3) Plan for your next steps
Finally, the third step is to create a plan for how you should proceed. We will outline actionable steps to help you obtain the solutions you seek for any remaining questions and issues. This step will not include a high pressure sales pitch - we will only discuss solutions that fit your needs. If When I Need Help is not a good fit for your next steps, I will tell you that, but if it is, I will tell you that too; the final decision will be yours (absolutely no pressure).
There is also a fourth step, which is arguably more important than these three.
You may have guessed it already... it is preparation.Before our call, I will prepare according to the information you supply (eg. topics, etc. that you would like to discuss); it is important that you be thorough in describing your situation and needs (this will enable us to spend more of our time solving your issues than in identifying them). Also, I will expect you to prepare as well. You may find my website and How To: Trade Show to be excellent places to begin your research (your preparation will enable us to take full advantage of my expertise, in which I provide helpful advice beyond what you have been able to learn elsewhere).
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